Story Behind The Name

In Hindu mythology, Arundhati and Vashisht are a celestial pair - two stars in the Big Dipper.

Modern astronomy renamed them Mizar and Alcor. A story of balance, grace, and quiet strength.

And so was born, Alcor and Mizar -
Not in the image of husband and wife,
But as a reflection of one woman’s journey.

Arundhati - the founder of A&M,
Is the pulse behind the glow,
The steady fire guiding her vision forward.
The dreamer and the doer,
She chose to reverse the names,
Not to defy tradition,
But to reclaim it.

In her story, Mizar is not a man.
Mizar is her ambition. Her craft. Her calling.

This brand is a constellation of her making.
A soft spark, a bold step,
An elegant rebellion written in stars.